In case you haven’t heard, Nestlé Purina has launched a TV commercial for their Beneful dog food geared specifically for dogs. It’s 23 seconds long and contains a high-pitched frequency similar to dog whistles. It also features some of the sounds made by squeaky toys.
Hmm. Where to begin? Perhaps with the marketing department that came up with the idea? Just a guess but I bet they got paid a heck of a lot to formulate this one. My opinion, and only that, perhaps the money would have been better spent on a free spay and neuter clinic, discounted rabies shots for pets of people who have lost their jobs in these tough economic times or supporting a gazillion animal shelters.
Next. The sounds toys make? Okay, that might probably get your dogs attention. A high-pitched whistle? Yeah, same for that. But so what? What makes them think that just because a dog responds to certain sounds it means that the same dog will a) like a particular flavor dog food and b) be able to convince its owner to rush right out and buy some?
My cat used to love the giggle of the sun on the Teletubbies show but that didn’t inspire me to feed him the pudding they were eating or go out and purchase him all things Teletubbies. All either one means is that animals react to sounds.
Yep, makes you wonder, doesn’t it?
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